I just want to congratulate Mariana for coming up with the alpha channel… this ladies and gentlemen, is our company name!!! YAY!!!! finally!!! The excruciating 2 months of trying to come up with a name that we all loved. and finally.. The Alpha Channel it is. First things first, I should really let you in on where and how this name came about.
Mariana was going through her Video production program Final Cut Studio, and there amongst the features and tools, was the alpha channel. Not only was it in Final Cut, but it was also in Photoshop and Illustrator. So she just picked it as a name.
The Alpha channel is what allows us designers to produce those levels of transparancy. Whether it is in video design or graphic and web design, the alpha channel can be used across all mediums.. a very handy tool, that by the way, I tend to use a lot. Also known as opacity.
The word Alpha is the first word of the Greek alphabet. It’s meaning is the first.
Another usage of Alpha is the alpha male and alpha female, meaning the highest ranking individuals in a community of social animals. Though this is usually used with referring to animals not humans.
But my favorite use of the word Alpha, which surprisingly didn’t show up in the wikipedia I just searched on google, is the Alpha and Omega. Referring to the first and last Jesus.
We’ve registered the business name which was $80 and also bought the domain www.thealphachannel.com aswell as www.thealphachannel.com.au
GO US!
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Filed under: Business planning, Business name, Registering, The Alpha Channel
